
Practice Pricing
The value proposition
Our team provides advanced tools for the finance industry to manage pricing policies effectively.
Our products integrate with operational processes for defining and monitoring commercial strategies, enabling effective and centralized oversight with a risk-based approach.
Our pricing vision is linked to the product lifecycle, with modules supporting all phases: design, marketing, monitoring, and restyling. We are open to applying pricing optimization logic, adopting predictive models typical of AI.

Our plus
For the finance industry, it is strategic to set pricing policies promptly, offering the end customer an offer tailored to their specific needs, with a win-win logic.
Our team of 30 professionals guarantees:
Governance of pricing strategies with the best time to market and maximum flexibility compared to commercial approaches balancing profitability and risk
The ability to offer end customers a "tailor-made" product
The solutions
CON4U - DATA CONVERTER
Allows for the definition of product selling prices, differentiated price lists based on customer characteristics, the insertion of personalized derogations, management of agreements on multiple levels, and specialization of prices for specific operations deviating from framework contracts. It integrates appropriately with Transparency to manage bilateral variation processes and massive unilateral variation of the contract.
LEAS - DYNAMIC PRICING
Allows for the definition of prices that vary dynamically based on customer characteristics and operations. It is based on an intuitive process of defining pricing rules based on behavioral or demographic drivers of the customer.
Simulatore VDM
Manages the insertion and execution of a mass maneuver through a structured process including:
Identification of the target audience to be affected
definition of economic variation to apply
ex-ante simulation of the economic values brought by the maneuver
progressive refinement of the target audience
execution of the maneuver within the condition management system
The tool allows for ex-post analysis verifying the deviation between the actual result and the expected outcome measured during the ex-ante simulation.
TRA4U - TRANSPARENC
Enables adherence of transparency documentation to regulatory requirements ensuring adherence of condition values communicated compared to values actually applied.
All information that must be displayed on various documents is stored in a centralized repository, solely responsible for the content displayed, ensuring that the same information is displayed in the same way on all documents required by regulations.
Historization of information allows for modifying a template without impacts on what has been communicated to customers so far.
ARTE
Enables Risk Adjusted pricing management. It allows for calculating the selling price of products based on configurable KPIs (e.g., RARORAC, NPV), determining the price that ensures the expected profitability for the bank considering customer characteristics and the transaction.
It enables simulating the impact of selling a product on the overall economic account of the customer.
Through massive simulation functions, it allows for the periodic review of parameters and KPIs as the market context changes.